The inception of So Butterfly sprouted from an idea to provide festival fashion for the streetwear lover and to intentionally inspire consumers to be proud to re-wear clothing to a festival, show, and in daily life to break the cycle of one-time-use clothing. The products draw a parallel to what is trending in the fashion industry - but with a funky twist that stays true to showing your individuality of the rave scene. This way, no matter where you are, you can be proud to express the sides of yourself you are most proud of.
We are working to provide as much recycled and re-worked vintage as possible. We will source a mixture of old and new materials. Each product will be scripted with how the materials were sourced. All products using recycled materials will be one-of-one.
We will be dying most of the tees with color in house. We choose this method to emulate the “vintage” look. These are made to look perfectly imperfect and will continue to fade into a worn look over time.
